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We are a Below-The-Line Marketing Agency providing field marketing & promotion management services to clients in East & Southern Africa.
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Our key competence is in developing and implementing integrated trade, customer & shopper propositions using our deep understanding of the markets we operate in.
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The result of our effort is an increase in brand awareness and purchasing decisions for consumers at the point of purchase.
Who We Are
Over a decade of marketing excellence
We are the best marketing agency employer in East & Southern Africa. We achieve this by building our clients brand in-store through effective brand and shopper engagement.
We increase brand awareness, influence POP decisions and increase and improve brand and consumer connections for our clients identifying, recruiting, training and retaining the best field marketing talent in the market.
Our vision is to be the most efficient and cost effective value adding field marketing agency in our area of operation.
30k+
Store visits/month captured electronically
6
Large Blue chip multinational clients
700+
Field operatives
What We Do
Accountability, Agility, Customer focused, Result oriented.
Golden Marketing maintains a portfolio spanning multiple sectors. Out-of-the-Box Thinking is our unifying strategy.
Field Marketing Services
Golden Marketing has a great reputation of recruiting, training, remunerating, retaining and managing the best field force marketing talent in the market. This allows us to manage the shelf, stock and store relationships professionally on behalf of our clients.
We also implement category management planograms on behalf of our clients and support the client’s Key Account Manager to ensure fast new product listing, escalation of OOS in store and monitoring & maintenance of client’s assets in the store.
We deliver on all of our clients set KPIs for the stores and activations that we manage.
Read More ...Field Force Automation
Golden Marketing has fully automated its field operations by deploying a retail execution platform that enables accurate electronic data capture and reporting. Along with being a Cloud based platform and having a secure cloud based database ,other key features of this platform include:
- Features ...
- .Mobile app downloaded via App store onto standard Android device
- .Web portal access for client and Golden Marketing for mgmt. access
- .Real-time geo-tracking of all field operatives at all times
- .Near real-time data uploaded on to mobile platform
- .Remote access. Ability for admin to add and delete users remotely
- .Ability for offline data capture and upload once online
- .Ability to capture geo tagged and time stamped store photos
- .Rich and continuous POP data set that enables data driven decision making
Integrated Campaign Management
We have dedicated Project Managers and Campaign Activation teams who undertake in store campaign management on behalf of our client. We have also invested in a web based recruitment platform which will enable rapid recruitment and deployment of activators at short notice.
We leverage our valued store relationships due to our Field Marketing operations to gain quick access into all our stores across the country. This allows us to execute our clients brief flawlessly and give real-time visibility on in-store campaign progress. Our standard campaign reporting templates enables our clients to get a true assessment of the effectiveness of their promotion mix in the market.
Read More ...Experiential Marketing
Golden Marketing runs successful roadshows on behalf of our clients. We have developed cost effective roadshow strategies to ensure we maximize value for our clients .We also have experienced reccee teams that plan roadshow routes meticulously ahead of implementation and market feedback teams who visit the market post the roadshows to establish lasting impact.
Amplification: We have established ways of working with leading radio and TV stations to amplify the on-ground message. Along with that, we create linkages with stores in the area in which the roadshow is operating to ensure there is an impact of off-take in the stores.
Read More ...Shopper Research
As part of automating our data collection services, the retail execution platform that Golden Marketing has invested in has the capability to undertake real time Shopper Research. The ad hoc Survey is deployed from head office into every mobile users account and when they get into the store it prompts them to interview and authenticate the number of shoppers required.
Data is transmitted real-time into the cloud and can be accessed and analyzed easily at Golden marketing head office and at our clients. Golden Marketing has also developed capability to use a crowd sourced cloud based platform* to do national shopper and consumer surveys on behalf of its clients
Read More ...Strategy
Our experience over the past decade working with retail stores has given us deep strategic insights that can be used by our clients at the planning stage of campaigns. As a result, we have invested in senior strategic resource to add value to our clients at the marketing brief stage by giving strategic shopper and in-store insights that will enable them develop better in-store campaigns.
To enable this, senior resource at Golden Marketing actively seek to engage with our clients as part of the 360 Campaign Planning Process to share our thinking and framework of how we can input into our clients creative process
Read More ...Online Retail
Golden Marketing is building capability to host an online retail store that we can use to sell our clients products online and do in home delivery. Work is in progress to develop this platform that should be ready in 2016. This service will be offered as a value add for our client base.
Our clients' consumers who opt for an online experience for grocery items will have the option to shop online and have their grocery delivered to their doorsteps at home. Golden Marketing will engage our clients once the platform is ready
Read More ...
Insight
Investigating ideas for insight
With a talented team of researchers Golden Marketing through research investigates ideas to gain valuable insight on industries and markets.
We have the best field marketing talent in the market to focus on your brand/company.Our field marketing is automated giving you accurate, real time data and oversight of your market activities.We have deep and trustful relationships with retail stores and government bodies across the market that will help your brand achieve its objectives.We have several demanding but blue chip clients who are happy with our professional services.Our lean and agile operation gives you bang for your bucks
Clients
People just like you are already loving Golden Marketing
Drop Us A line
Marcus Garvey Rd, Off Argwings Kodhek Rd
P.O Box 62799 - 00200
Nairobi, Kenya
E: office@goldenmarketing.co.ke
P: +254 0722 22 7873
, +254 0733 58 4428
Bugolobi Street, Plot No. 5
P.O Box 31855
Kampala, Uganda
E: office@goldenmarketing.co.ug
P: +256 312 51 6292
, +256 752 14 6595
Marcus Garvey Rd, Off Argwings Kodhek Rd
P.O Box 62799 - 00200
Arusha, Tanzania
E: office@goldenmarketing.co.ke
, gomarket2002@yahoo.com
P: +254 0722 22 7873
, +254 0733 58 4428